Historical archive: This material relates to the July 2010 festival. Ticket prices, contacts and travel information should not be treated as current.
Historical Date Note: Some early Reggae Sumfest 2010 promotional material listed the Beach Party for Sunday, July 18. Summerfest Productions later moved the event to Saturday, July 17, 2010, because Cornwall Beach was unavailable on Sunday. Contemporary coverage confirms the Beach Party was held Saturday, July 17.
Festival Overview
| History | 18th staging in 2010; founded in 1993 by Summerfest Productions. |
| Dates | July 17 and July 22–24, 2010. |
| Showtime | 8:30 p.m. for the Catherine Hall concert nights. |
| Locations | Cornwall Beach and Catherine Hall, Montego Bay, Jamaica. |
| Attendance | Approximately 30,000–40,000 people across the festival, as stated in the 2010 brief. |
Featured Performers
Chris Brown, Shaggy, Beenie Man, Tarrus Riley, Queen Ifrica, Tony Rebel, Jah Cure, Etana, Bounty Killer, Mavado, Elephant Man, I-Octane, Voicemail, D’Angel, Stacious, Demarco, Chino, Konshens, Tifa, Ce’Cile and Ding Dong.
Historical Ticket Prices
| Event | Date | JA$ Presold | US$ Presold | JA$ Gate | US$ Gate |
|---|---|---|---|---|---|
| Beach Party | July 17 | $1,500 | $17 | Same | Same |
| Dancehall Night | July 22 | $2,800 | $32 | $3,000 | $35 |
| International Night 1 | July 23 | $4,700 | $53 | $5,000 | $55 |
| International Night 2 | July 24 | $4,700 | $53 | $5,000 | $55 |
Audience Profile from the 2010 Brief
- Approximately 75% female.
- Largest age group: 25–34.
- Approximately 85% Jamaican and 15% international visitors.
- International visitors principally from the United States, United Kingdom and Caribbean.
Festival Team
- Johnny Gourzong — Executive Director
- Robert Russell — Chairman
- Sydney Reid — Director of Sites & Services
- Tina Mae Davis — Administration and Festival Manager
- Marcia McDonnough — Marketing and Sponsorship Manager
Download the Original 2010 Quick Facts Word Document
The original Word file is retained for historical reference; this HTML page is the preferred browser-friendly version.